I'm Sid Mehandru. I wire your marketing, sales and customer data into one growth system — clean tracking, a real warehouse, dashboards your team trusts, and AI that tells you what to do next. For ecommerce, lead gen, SaaS and agencies.
Six connected stages. Miss one and the whole thing wobbles — so I build all of them, in order.
Clean event capture across web, forms, calls, carts and bookings.
One unified warehouse — every source, reporting-ready.
Decision-ready views your team actually opens.
True channel value — not platform-inflated numbers.
What's working, what's wasting money, what to do next.
Action on autopilot — reports, alerts and follow-ups.
Collect clean data, structure it properly, make it readable, then make it act on its own.
Delivery numbers — clients, builds and systems shipped. No vanity metrics.
Every one tuned to who's reading it — founder, media buyer, sales lead or agency PM.
Founders, CMOs & leadership — the whole business on one page.
Meta, Google & TikTok — spend, pacing & creative.
Shopify & DTC — store, customers & lifecycle.
Service & B2B — leads, quality & booked calls.
Sales teams — pipeline, stages & forecast.
Subscription & lifecycle brands — who stays, who slips.
Paid teams & agencies — hooks, angles & assets.
Agencies — standardised multi-client reporting.
Twelve marketing builds — every shot is an AI-generated recreation with mock data, taped up like evidence. Every card opens into a full case file; live dashboards linked where public.
Meta Ads and GoHighLevel piped into BigQuery; SQL marries spend to pipeline outcomes so the funnel reads clean from click to close.
Meta, Google, Bing and TikTok unified in BigQuery alongside website and SEO — channel comparison and funnel drop-off in one place.
Spend to return with the funnel in between — placements, audiences and creative drop-off exposing exactly where efficiency leaks.
PMax, brand and non-brand compared head to head — search terms, devices and geos tied to conversion value, not clicks.
Campaigns vs flows, list health and revenue per send — engagement and monetisation in one view so volume decisions stop being guesses.
Storefront truth next to ad spend — products, discounts and refunds against campaign performance for margin-safe scaling.
Customer-level Shopify data scored on loyalty and frequency; the matrix exposes exact pockets of buyers to re-target with programs.
Acquisition to LTV in one loop — installs, onboarding, D1–D30 retention cohorts and revenue by cohort, wired across Meta and Google.
Rankings, Google Business Profile interactions, reviews and PPC across multi-location firms — visibility tied to actual case inquiries.
Six-stage funnel from Pipedrive with advisor comparisons and loss-reason analysis — separating lead-quality problems from execution ones.
Ad spend traced through leads, appointments and closed deals per client account — media efficiency meets sales execution in one view.
Marketing, sales, finance, operations, HR and payroll in one leadership view — funnel cost per stage through project variance and labour cost.
AI-GENERATED PREVIEWS ★ MOCK DATA ONLY ★ NDA BUILDS MARKED PRIVATE
Most businesses don't have a marketing problem — they have a visibility problem. Data scattered across ad platforms, websites, CRMs and spreadsheets. Nobody fully trusts the numbers, so decisions run on gut feel.
I bring that whole system together: clean tracking in, a unified warehouse in the middle, decision-ready dashboards and AI automation out. Cross-market experience with ecommerce, lead gen, SaaS and agency clients across the US, UK and UAE.
Review current tracking, data sources, dashboards, attribution gaps & key business questions.
Define events, KPIs, funnel stages, naming conventions, tracking rules & reporting needs.
Build tracking, tags, pixels, CAPI, data connectors, warehouse tables & sources.
Decision-ready dashboards for leadership, marketing, sales, ecommerce & lifecycle.
Automated insights, alerts, AI summaries, workflow automation & ongoing analysis.
Live feed: raw signal drops in at the top, automated action fires out the bottom. Hover a layer to inspect it.
Tell me what you're tracking (or failing to track) and I'll show you what your growth data system could look like. Usually a 30-minute call is enough to map it.